A correct market decision from an accurate market analysis, and puffed food market is one of the keys to influence the puffed machinery market, to accurately know the details of the puffed machinery market, first of all, to understand the puffed food market.

    First, the current situation of puffed casual food

    China's modern casual food began in the mid-80s, with the improvement of people's standard of living, the food structure is also from the original pattern of mainly satiation gradually to the flavor, nutrition, enjoyment of the direction of the transformation of the casual food opportunities thus sprung up in the early 90's, the domestic equipment manufacturers have also been the production of puffed machinery, the market for casual food began to appear on a certain scale. Because of its lucrative, simple processing of many small businesses have joined the production team, promoting the puffed machinery continues to heat up.

    1, regional distribution

    From the distribution of puffed machinery sales to see the national market to the North (Tianjin, Beijing, Hebei, Lu Jin, Eastern provinces), East (Jiangsu, Zhejiang, Shanghai, Anhui and Henan), South (Fujian, Guangdong, Hunan, Hubei, Jiangxi), West (Sichuan, Chongqing, Yunnan, Guizhou and Shaanxi) to divide. 1999 North and East in the national puffed casual food sales share of more than 30%, the South and the West is basically the same, the South slightly higher than the previous year's sales, and the West has declined.

    2, sales channels

    In the overall market, including rural towns and villages, supermarkets, grocery stores, other stores are divided into three different business models, puffed casual food to grocery stores as the main sales channel, its market share reached 59%, this feature is also reflected in the national market in all regions, especially in the West District is the most obvious, in the supermarkets and supermarkets behind the rest of the West, grocery stores have reached a sales share of 70%. 70%. In the eastern part of the booming supermarkets, supermarkets and grocery stores in the puffed snack food sellers have been in a situation of mutual rivalry.

    3, competitive situation

    Inflated food processing industry as a gradual maturity of the industry, some large-scale well-known enterprises have set up their own brands, and thus dominate the world. They have certain advantages in capital, production, research and development, sales and other business aspects, market knowledge, the degree of competition to understand the more thorough and in-depth, in a favorable position in the competition. Small and medium-sized enterprises and individual enterprises in the regional market, small and medium-sized cities also have a certain advantage, their advantage lies in the separation of the market, for the low and medium wholesale market for women to create or squeeze a piece of the market, because this consumer base is still very large.

   4, profit margins are still very large

    Puffed food is a variety of varieties of fast-growing products, despite the fierce competition in the market, due to the puffed food processing simple equipment investment, raw materials, easy to get, low production costs, still attracting many investors to join the industry. They are through product innovation, marketing innovation, management innovation and other means to obtain maximum profit.

    Second, the development direction of puffed food

    In the early nineties, the State Council and the Light Industry Council has emphasized: as soon as possible to form a complete and reasonable modern food industry system in our country, improve the proportion of processed food in the diet. Focus on the development of "nutrition, health, intelligence, prolonged aging" of women and children's food, student food, food for the elderly, health food. The development of a series of convenience foods, fast food, give full play to the role of science and technology, in accordance with high-yield, high-quality, efficient development direction, and strive to improve the cost of conversion of resources and production efficiency.

    The characteristics of puffed food itself determines that it is a popular enjoyment, casual food positioning, tasty, convenient, nutritious, inexpensive is the direction of its development. Currently puffed casual food has entered the quality of growth from the quantity of growth period, in the face of puffed casual food fierce market competition, the product life cycle is increasingly shortened, the consumer psychology is becoming more mature, the puffed food flavor, active ingredients, nutritional value have new requirements.

    1、Segmentation of the market to highlight the personality

    Casual food is considered to be 21 actual market hot products. Therefore, in product development, in addition to increasing the taste, beautify the shape of the packaging changes, the development of health functions, should be based on the needs of different consumer groups, "segmented formula" "block formula" designed for the middle-aged and old people, young people, students, infants and young children, office workers, tourists, bar family, home family, etc. different nutritional value, consumption methods, flavor characteristics, the pursuit of a clear puffed casual food.

2, rich varieties to strengthen the flavor

    At present, the flavor of puffed leisure food seasoning flavor has fruit flavor, nut flavor, vegetable flavor, seafood flavor, meat flavor, milk flavor, comprehensive seven series of more than 300 varieties. Through the external adjustment, internal adjustment, external adjustment and internal adjustment combined with different ways of adding, can make puffed food head fragrance, aftertaste enough, more realistic.

    Nowadays, people can see a large number of various types of puffed food in any local market, it is because of the booming development of puffed food industry, which promotes the puffed machinery market thriving scene. Welcome friends to join the puffed food industry, we will provide you with the most professional puffed machinery, do your strongest protection!